The Appeal of a Brand
All brands have some sort of appeal to them or they would be out of business. A certain brand appeals to us, generally in taste and sometimes emotionally. We have to like something about the brand in order to buy it. The Laws of Attraction The laws of attraction is not actually what really comes […]
Digital Marketing Strategies that can help your Business grow (Part 1)
Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their […]
The Value of Customer Retention in Marketing
Customer retention is not only a cost effective and profitable strategy, but in today’s business world it’s necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Taking these statistics into consideration I wonder why most marketing and sales campaigns are designed for the new customer. Perhaps […]
Creative Thinking For Business Success
Creative thinking will save your business – and it might just save our economy, too. Imagination generates innovation which gives your business its competitive edge. The most recent neuroscience reasearch supports the idea that creativity is fundamental to the success of any business. The good news is that even if you don’t think of […]
Is Your Product Attractive Enough?
Product is similar to the bait that is dangled towards the customer. Just like how the bait draws the fish towards itself, the product draws customers towards it. Product is not necessarily an item for sale but can also be services, ideas, solutions etc. Your Product should satisfy a need If you offer a bait […]
Attending to an Unhappy Customer
You see a customer coming up to you and you can just tell that he is really unhappy. In fact, he looks down right angry. You have a couple of choices, run the other way to handle some other business or find a way to turn his attitude around In these situations, when your customers […]
