Customer Buying Behavior: Impact of Social Networks
Customer behavior is the study of individuals, groups, or organizations and the process they use to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the customer. It attempts to understand the decision-making processes of buyers, both individually and in groups such as […]
3 Important Qualities of a Sales Representative
You can have the greatest company and product in the world, but if the wrong people are representing you to potential customers, it will not matter how wonderful the company or product is. The qualities and attributes of the person that you hire to represent your company establish the first impression for the customers. […]
Developing Content Marketing Strategy
While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find new ways to provide content to their audience. […]
Making Your E-Mail Marketing Campaign More Clickable
Sending emails to the people who have actually have opted to hear from you, is a good inbound marketing tactic. But what about those emails that get lost in the inbox litter or even worse in the spam folder. On top that, if somehow the recipients open it, they very seldom click through. Eventually, it […]
Five Marketing and Business Stories from the Twilight of 2013
What a year it was- 2013. There were highs and lows, achievements and areas to improve on. We revisit some of the stories from 2013 to set the stage for 2014. 1. Simon Page End of Year Dinner: more than the merriment which it provides, this annual event is a marketing master piece attracting the […]
Enhancing Marketing Strategy through mobile applications
The advent of the web took 15 years to disrupt everything, with the smartphone, it has only taken five. Mobile and digital disruption has permanently changed the status quo in marketing. Tried and tested traditional advertising techniques are quickly becoming underwhelming as they don’t work like they used to. As mobile becomes the status […]
