How safe is your Online Data?
Information is becoming an increasingly valuable commodity for business, but it is also attracting cybercriminals, such as hackers. In the beginning, cyber security was focused primarily on protecting computer systems from risks, such as viruses and worms, which damaged files and slowed processing power sometimes by overriding the computer’s memory or startup function. Today, the […]
Installing iTunes Music Store on Windows: A Strategic Marketing Shift by Apple
A decade ago, Apple did something extraordinary. It launched what Steve Jobs called “the best Windows program ever written” – iTunes for Windows. Since the 1970s, Apple had resisted every attempt to make products that are compatible with its rival’s computers. “I’m here to report to you today that this has happened,” Jobs said, pointing to […]
Destination Marketing – A clear route to Economic Development
As the global economy shifts from goods to services, and the mobility of people, capital and ideas grows, Africa is perfectly positioned to take advantage of the global growth in leisure travel. Blessed with many cultures, the most diverse natural terrain and some of the best 5-star hotels in the world its offering is one […]
Delivering Great Customer Service and Engagement across Multiple Channels
The world of business and marketing is in a flux, which has not been made easy by the fact that we live in a world that is increasingly technology driven. Customers now have options on how to communicate with companies, brands and organizations. In addition to the traditional call center, they now can employ the […]
Four Business and Marketing things we learnt Last Week
1. Simon Page Business School not only operationalized its training and short courses programme, but successfully held two in quick succession. The first one dwelt on Developing Practical Marketing Plans and was intelligent, interactive and interesting. Certain people from different industries they were able to cross reference their experiences and channel that into developing new ideas. […]
Nokia bites the dust as Microsoft acquires Phone Giant
For years Nokia was the undisputed leader in the mobile phone category as it singlehandedly defined the cutting edge in mobile technology. An Era has ended as Microsoft purchased Nokia for $7.17 billion. Nokia is selling essentially its entire phone business. For Nokia, it’s a sad end for a company whose name used to be […]
