Steps To Attaining The Chartered Marketer Status

12 Mar Steps To Attaining The Chartered Marketer Status

Why Become a Chartered Marketer?

If you want to take your marketing career to the next level, becoming a Chartered Marketer is a fantastic way to do it! By achieving this title, you’re joining a community of dedicated and skilled professionals. 

Being a Chartered Marketer can help you discover new opportunities, plus, it’s an impressive accomplishment that can help you climb the ranks in your career and achieve even greater success. Committing to continuous learning and development will show you’re all about excellence and achievement.

‘The Value of Chartership’ report, finds that two-fifths (39%) believe respect for Chartership in PR and marketing has increased. However, the majority (72%) of respondents felt it is less respected in comparison to other Chartered professions such as accountancy or engineering. 

Despite this, the report concludes that becoming Chartered can provide a competitive edge for marketing and PR professionals such as: 

• Over four in ten (43%) argue it is very important for careers 
• Three in ten (31%) state being Chartered provides them with an edge to win new business
• 15 percent have been able to demand a higher salary or increase their rates because of their Chartership status.

How to become a Chartered Marketer

Route 1

• Be a graded member
• Complete two continuous years of CPD
• Pass the Chartered Marketer Online Assessment

Route 2

• Be a graded member
• Complete two continuous years of CPD
• If you hold a CIM level 7 Qualification, you are eligible for an exemption from the Chartered Marketer Assessment

Once you are Chartered

As a Chartered Marketer, you will be:

• Added to the Chartered Marketer Directory, unless you request otherwise
• Issued with a Chartered Marketer certificate to recognise your achievement
• Granted use of the Chartered Marketer logo* for your personal stationery and website
• Able to use the designation “Chartered Marketer” or “CMktr” after your name.

Once Chartered, simply completing CPD every year can maintain your status and demonstrate unrivalled knowledge, skills, and commitment, all assets you can apply to meet the needs and objectives of your organisation. You can secure new opportunities as you work through your career.

Continuing Professional Development (CPD)

What is CPD?

CPD is about improving skills and knowledge, ensuring you remain current and effective as a marketing professional. It’s relevant throughout your career – whether you are new to marketing or an experienced professional wishing to keep abreast of the latest trends and techniques.

Professional development at CIM

Our Chartered CPD Programme is open to all members and provides a focused and logical way for you to keep learning as your career progresses. It benchmarks your skills against our Global Professional Marketing Framework, enables you to identify gaps in your knowledge through the skills analysis tool, and directs you to various activities to help you overcome them.

Simply record all the learning and development activities you undertake over the membership year, whether completed with us, through other organisations, or even activities you’ve done on your own. Once you’ve completed your CPD year, you’ll receive a digital CPD certificate to prove your commitment to ongoing development. It proves to current and potential employers that you are serious about maintaining your knowledge and skills in marketing. Your CPD journey can lead to achieving Chartered Marketer status – the mark of an up-to-date, experienced, and qualified marketing professional.

Examples of CPD activity

Self-directed learning – credits capped at 25% (8.75 credits)

• General reading
• Research
• Informal networking (social media contribution, blogging)

Professional activity – credits capped at 50% (17.5 credits)

• Job promotion
• Professional journals
• Attending exhibitions

Practice-based learning – credits capped at 50% (17.5 credits)

• On-the-job training
• Work shadowing
• Projects outside the scope of role

Formal learning – no credits cap (35 credits)

• Qualifications
• Training
• E-learning

How do you record credits toward your CPD?

You record all the learning and development activities you have undertaken over the year through the Chartered Institute of Marketing portal. 

Are you interested in achieving a CIM qualification?

Learn more about Simon Page College of Marketing (CIM qualifications) here.