[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” css=”.vc_custom_1554033195478{padding-bottom: 40px !important;}”][vc_column_inner][vc_single_image image=”11129″ img_size=”full” alignment=”center” style=”vc_box_border” border_color=”white” qode_css_animation=”” shadow_types=”huge” shadow_str=”1″ css=”.vc_custom_1571136128918{border-radius: 10px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_col-lg-2 vc_col-md-1″][/vc_column][vc_column offset=”vc_col-lg-8 vc_col-md-10″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]The Certificate in Professional Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
Entry Requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3.
- Foundation Certificate in Professional Digital Marketing.
- Any relevant Level 3 qualification.
- Any UK Degree or International equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
- Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4.
- Evidence of achieving one of the following English Language qualifications within the last two years if English is not your first language: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
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Programme duration: 9-12 months
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What will you learn? / Assessment Method
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Mandatory
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Applied Marketing
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This looks at the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
You will explore the marketing environment, customer behaviour in the digital age, market research and the mix and a tactical planning framework to aid marketing effectiveness.
Assessment: Examination comprising of multiple-choice questions to be completed in a controlled assessment.
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Planning Campaigns
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This will give you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Assessment: An assignment, based on a given theme and an organisation of choice.
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Elective
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Customer Insights
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You will get an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Assessment: An assignment, based on a given theme and an organisation of choice.
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There are four sessions per year taking place in January, April, July and September.
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