SLOGANS
Once upon a time during my third year at Lagos State University, Ojo, Lagos, Nigeria. I met a lecturer in the library who I had run into more than thrice in different locations the same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN, how come I see you EVERYWHERE I GO?” […]
Marketing To AFRICA MILLENNIALS
By now, you are no stranger to the word; Millennials. According to the Cambridge dictionary, millennials are people born in the 1980s, 1990s, or the early 2000s. And for the record, Millennials and Generation Y are both the same thing. African millennials born from early 1980s been perceived as the generation that changed the world’s […]
A GUIDE TO PERSONAL BRANDING
Personal Branding Your brand is the exceptional blend of skills and practices that make you who you are. Effective personal branding makes you stand out from other professionals in your field. Whatever it is that you are known for, you have a brand that exists both online and offline. Why Personal Branding Matters Everyone has […]
A Practical Guide To Developing A Mission Statement For Your Business
In a nutshell, a mission statement is a statement that gives the direction of where your business is aspiring to be. It is a critical statement that should achieve two things: Explain clearly to customers and stakeholders the type of business you do. Motivate and give a sense of shared purpose which will help to […]
Creating A Conducive Study Environment
Studying for a CIM qualification or any qualification at all requires setting time aside to gain knowledge of the subject matter by reading study materials. You can do this through your smartphone, tablet, or your textbook. Wherever you are learning from, finding the perfect atmosphere to ensure that learning takes place and valuable time isn’t […]
How Solid is Your Business Relationship?
Have you ever wondered how network marketers build a strong team? One minute they are at entry-level, the next they are already posing for the camera as directors. The answer isn’t farfetched. They build not just a team but a business relationship. Over the years, strong business relationship has been proven to be a catalyst […]
