Direct Marketing
What is Direct Marketing? Directing marketing can be defined as an act of making direct contact with existing and potential customers to promote ones products or services. Direct marketing is very different from media advertising in that, it gives you an opportunity to target particular sets of people with a unique message. Direct marketing uses […]
Handling Competition
Dealing with competitors is important but don’t lose sight of who’s most important – customers. Be alert and watch for weaknesses (yours and those of your competitors) but goals, rather than competitors, should be the main driving force of your business activities. Let’s look at these lists of do’s and don’ts. Don’ts: Panic Get […]
The Appeal of a Brand
All brands have some sort of appeal to them or they would be out of business. A certain brand appeals to us, generally in taste and sometimes emotionally. We have to like something about the brand in order to buy it. The Laws of Attraction The laws of attraction is not actually what really comes […]
Digital Marketing Strategies that can help your Business grow (Part 1)
Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their […]
The Value of Customer Retention in Marketing
Customer retention is not only a cost effective and profitable strategy, but in today’s business world it’s necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Taking these statistics into consideration I wonder why most marketing and sales campaigns are designed for the new customer. Perhaps […]
Creative Thinking For Business Success
Creative thinking will save your business – and it might just save our economy, too. Imagination generates innovation which gives your business its competitive edge. The most recent neuroscience reasearch supports the idea that creativity is fundamental to the success of any business. The good news is that even if you don’t think of […]
