Four Business and Marketing things we learnt Last Week

1. Simon Page Business School not only operationalized its training and short courses programme, but successfully held two in quick succession. The first one dwelt on Developing Practical Marketing Plans and was intelligent, interactive and interesting. Certain people from different industries they were able to cross reference their experiences and channel that into developing new ideas. […]

Nokia bites the dust as Microsoft acquires Phone Giant

For years Nokia was the undisputed leader in the mobile phone category as it singlehandedly defined the cutting edge in mobile technology. An Era has ended as Microsoft purchased Nokia for $7.17 billion. Nokia is selling essentially its entire phone business. For Nokia, it’s a sad end for a company whose name used to be […]

How Digital is joining CMOs and CIOs at the hips

The digital revolution is increasingly leading to cooperation and collaborations at   the C-Level. More and more, Chief Marketing Officers are now spending their working days looking at big data analytics. But it shouldn’t be taken for granted that the marketer’s job is to know the customer – and knowing the customer in today’s digital era […]