Why You Should Simplify Your Workplace
Despite the recurrent pattern of decline and regrowth in industry trends, the fact remains- Simplicity pays. Many brand managers create complex and sometimes, complicated strategic plans to adapt to the ebb and flow state of industry trends. These plans, though are extremely thorough, their complexity often makes them almost impossible for in-market execution consistently and […]
The Fundamentals of Writing A Marketing Plan
From time immemorial, for an entrepreneur or a large corporation to say they’re in business, they need to be properly guided by a Marketing plan. What is a business without a marketing plan anyway? Either you’re a rookie in this adventure or a seasoned professional, it is essential for you as a marketer to have […]
Simon Page Briefs Faculty on Revised CIM UK Qualification
Every four to five years, the CIM UK revises its qualifications to reflect the current development and changes in marketing. The revision also aims to better equip marketing professionals so they can continue to thrive in the ever-evolving marketing landscape. In April, it announced the completion of the most recent review of the existing qualification/syllabus. […]
Employee Branding: Its Importance
Employee branding: why it is very important. It is easy to assume that branding a product or an organization’s brand is easy to project by promotion (online and offline). But over time some organizations have failed to recognize for a brand to be well accepted, it requires more than just promotions. One of the key […]
5 Key Elements Every Marketing Plan Needs
There is a saying that “if you fail to plan, you are planning to fail”. Carrying out a marketing campaign without deliberate and thorough planning is no different from throwing money in the air. This is why every marketing campaign, no matter the size must have a plan. You might want to ask, what is […]
Steps To Attaining The Chartered Marketer Status
Why Become a Chartered Marketer? If you want to take your marketing career to the next level, becoming a Chartered Marketer is a fantastic way to do it! By achieving this title, you’re joining a community of dedicated and skilled professionals. Being a Chartered Marketer can help you discover new opportunities, plus, it’s an impressive […]
