In a nutshell, a mission statement is a statement that gives the direction of where your business is aspiring to be. It is a critical statement that should achieve two things: Explain clearly to customers and stakeholders the type of business you do. Motivate and...
Studying for a CIM qualification or any qualification at all requires setting time aside to gain knowledge of the subject matter by reading study materials. You can do this through your smartphone, tablet, or your textbook. Wherever you are learning from, finding the perfect atmosphere...
Have you ever wondered how network marketers build a strong team? One minute they are at entry-level, the next they are already posing for the camera as directors. The answer isn’t farfetched. They build not just a team but a business relationship.Over the years, strong...
One of the most constructive notion for Life’s efficiency and productivity is the Pareto principle.Also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity, this rule states that for many events, roughly 80% of the effects come from 20% of...
Despite the recurrent pattern of decline and regrowth in industry trends, the fact remains- Simplicity pays.Many brand managers create complex and sometimes, complicated strategic plans to adapt to the ebb and flow state of industry trends. These plans, though are extremely thorough, their complexity often...
From time immemorial, for an entrepreneur or a large corporation to say they're in business, they need to be properly guided by a Marketing plan.What is a business without a marketing plan anyway?Either you're a rookie in this adventure or a seasoned professional, it is...