What is Direct Marketing?Directing marketing can be defined as an act of making direct contact with existing and potential customers to promote ones products or services. Direct marketing is very different from media advertising in that, it gives you an opportunity to target particular sets...
Dealing with competitors is important but don't lose sight of who's most important – customers. Be alert and watch for weaknesses (yours and those of your competitors) but goals, rather than competitors, should be the main driving force of your business activities.Let’s look at these...
All brands have some sort of appeal to them or they would be out of business. A certain brand appeals to us, generally in taste and sometimes emotionally. We have to like something about the brand in order to buy it.The Laws of AttractionThe laws...
Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing...
Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Taking these statistics into consideration I wonder why most marketing...
Creative thinking will save your business – and it might just save our economy, too. Imagination generates innovation which gives your business its competitive edge. The most recent neuroscience reasearch supports the idea that creativity is fundamental to the success of any business. The good news...