5 Things You Should Know About Digital Marketing
Digital marketing first started out as a trend; something experimental. Most people did not pay much attention to it. It was thought that like many other marketing trends before it would fade away. It did not; and this has led to many brands trying to play catch up in the digital space. When it comes […]
How to become an SEO specialist
In a nutshell an SEO specialist is a person whose main job description is to analyze, review and make changes to websites to ensure they are optimized for search engines. On paper this sounds like hard work; it is. But thanks to technology and digital courses it is possible to learn the ropes and become […]
Making Digital Display Advertising Work For You
Digital display advertising is a quick and efficient way to get your business noticed online. However, there are a few things you need to know in order to stand out in a sea of ads. These tips well make digital display advertising work for you. Make use of high quality images As the name suggests, […]
4 Content Marketing Trends To Pay Attention To
At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage. Here are 4 trends marketers need to pay attention to: […]
Marketing Masterclass : Top 5 Tips for Targeting Millennials
Marketing Masterclass Every month, Simon Page hosts a Marketing masterclass. We invite different industry leaders to speak on topics of interest relevant to the industry. We held a masterclass on 26th April, with the General Manager of Baraka FM, Barbra Mkala. She focused on different generations at the work place, leveraging on her 15 years’ […]
Simon Page College of Marketing organizes Digital Marketing Workshop
Introduction Simon Page College of Marketing had an intense and comprehensive two day Fast Track Digital Marketing Workshop (FTDMW) on the 14th and 15th of June at the Ngong Hills Hotel. It was a course aimed at giving digital marketing enthusiasts insights in the field. Also, it was a space that allowed participants to share […]
