Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
Digital marketing and traditional marketing wed
For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that had deep pockets. You see while marketing is a […]
How To Become a Digital Marketing Expert
Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how hard it is for a digital marketing expert to […]
Practical Insights on Digital Marketing
Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his career he has interacted with data from large corporations and […]
New CIM Postgraduate Diploma Syllabus
The official marketing body have announced a new CIM Postgraduate Diploma syllabus. The new syllabus will be broken down into three key units which one MUST pass. Global Marketing Decision Corporate Digital Communication Creating Entrepreneurial Change Global Marketing Decision This unit is under the new CIM Postgraduate Diploma and it is the only unit to […]
4 Things To Consider When Choosing a CIM Study Center
You’ve decided that you want to do a CIM course; you’ve done your research, looked around online, visited a couple of schools, but you are still not sure how to choose a CIM study center that suits you. Do not worry. We have 4 tips to help you make this decision. 1. Your Schedule When […]
