4 Reasons You Should Take A Digital Marketing Course

Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry. It is also something you want to invest in as […]

5 Things You Should Know About Digital Marketing

Digital marketing first started out as a trend; something experimental. Most people did not pay much attention to it. It was thought that like many other marketing trends before it would fade away. It did not; and this has led to many brands trying to play catch up in the digital space. When it comes […]

How to become an SEO specialist

In a nutshell an SEO specialist is a person whose main job description is to analyze, review and make changes to websites to ensure they are optimized for search engines. On paper this sounds like hard work; it is. But thanks to technology and digital courses it is possible to learn the ropes and become […]

Making Digital Display Advertising Work For You

digital marketing institute

Digital display advertising is a quick and efficient way to get your business noticed online. However, there are a few things you need to know in order to stand out in a sea of ads. These tips well make digital display advertising work for you. Make use of high quality images As the name suggests, […]

4 Content Marketing Trends To Pay Attention To

At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage. Here are 4 trends marketers need to pay attention to: […]

Marketing Masterclass : Top 5 Tips for Targeting Millennials

Marketing Masterclass Every month, Simon Page hosts a Marketing masterclass. We invite different industry leaders to speak on topics of interest relevant to the industry.  We held a masterclass on 26th April, with the General Manager of Baraka FM, Barbra Mkala. She focused on different generations at the work place, leveraging on her 15 years’ […]