New CIM Postgraduate Diploma Syllabus
The official marketing body have announced a new CIM Postgraduate Diploma syllabus. The new syllabus will be broken down into three key units which one MUST pass. Global Marketing Decision Corporate Digital Communication Creating Entrepreneurial Change Global Marketing Decision This unit is under the new CIM Postgraduate Diploma and it is the only unit to […]
4 Things To Consider When Choosing a CIM Study Center
You’ve decided that you want to do a CIM course; you’ve done your research, looked around online, visited a couple of schools, but you are still not sure how to choose a CIM study center that suits you. Do not worry. We have 4 tips to help you make this decision. 1. Your Schedule When […]
5 Benefits of Studying a CIM Professional Course
Let’s face it; before undertaking a CIM professional course, you want to know one thing: What are the benefits. At Simon Page college of Marketing, we have decided to come up with a list to help you make this decision. Below are 5 benefits you stand to gain by taking a CIM professional course: 1. […]
Understanding Audience: Marketing Masterclass
We hosted the 4th Edition of the Simon Page marketing masterclass on 26th April. During this session we have Ms. Nyambura Maina; a marketing and research consultant with Kenya Audience and Research Foundation (KARF) who took us through an interesting session on understanding audience. Here are some of the key takeaway points from the session: […]
6 Simple Tips For Successful Social Media Marketing
Do you know why social media marketing feels like a minefield? Because it is. For a brand on social media; you are one post away from the biggest blunder of your life. A blunder that could cost you most if not all of your clients. It could be an insensitive tweet that didn’t mean what […]
5 Great Tips To Help With Consumer Insights
When it comes to marketing an important question to brands is “do you understand your customer?” and this is where consumer insight comes in handy. Brands need to understand how the consumer acts, what extent culture influences them and not just the basic understanding in a traditional way. On the May 26th 2017 from 6 […]