Marketing

Attaining the Chartered Marketer status is every marketer’s goal. Chartered Marketer status recognizes those marketers achieving the highest level in the Marketing profession. It demonstrates a commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. Some people have asked, how...

So knowing about the Chartered Marketer status, what are the benefits of being a Chartered Marketer? Why should you want to be a chartered Marketer? The benefits of Chartered Marketer status can be viewed from two perspectives; benefits to employee and benefits to employers.Benefits of...

So, Nigeria’s in a recession, right? Businesses are shutting down, people have been getting laid off and there are fewer job openings or business offers. How is it that some people are still getting cool jobs, promotions and pay increases? Just in case you’ve been living...

Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. For businesses with big plans and small budgets, this type of marketing has many benefits.  Here are just a...

The ability to balance and improve both the marketing and sales functions is a hallmark of successful organizations. By following the strategies in this article, and instituting effective end-to-end processes, you can help catapult results, and build a strong working relationship, especially when a service...

As you approach the final weeks of the year, it’s a great time to review the progress your business is making and look for ways to improve in the year ahead. Obviously, the cornerstone of your strategy for next year should be the growth of...