Competitive advantage is achieved when an organization has an edge over its competitors when attracting buyers. Some organizations have an advantage simply because they are the best-known organization or brand in the market. Some organizations have the lowest price whilst others provide the best support...
Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. However,...
What is Direct Marketing?Directing marketing can be defined as an act of making direct contact with existing and potential customers to promote ones products or services. Direct marketing is very different from media advertising in that, it gives you an opportunity to target particular sets...
Dealing with competitors is important but don't lose sight of who's most important – customers. Be alert and watch for weaknesses (yours and those of your competitors) but goals, rather than competitors, should be the main driving force of your business activities.Let’s look at these...
All brands have some sort of appeal to them or they would be out of business. A certain brand appeals to us, generally in taste and sometimes emotionally. We have to like something about the brand in order to buy it.The Laws of AttractionThe laws...
Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing...