Developing Content Marketing Strategy
While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find new ways to provide content to their audience. […]
Making Your E-Mail Marketing Campaign More Clickable
Sending emails to the people who have actually have opted to hear from you, is a good inbound marketing tactic. But what about those emails that get lost in the inbox litter or even worse in the spam folder. On top that, if somehow the recipients open it, they very seldom click through. Eventually, it […]
Five Marketing and Business Stories from the Twilight of 2013
What a year it was- 2013. There were highs and lows, achievements and areas to improve on. We revisit some of the stories from 2013 to set the stage for 2014. 1. Simon Page End of Year Dinner: more than the merriment which it provides, this annual event is a marketing master piece attracting the […]
Enhancing Marketing Strategy through mobile applications
The advent of the web took 15 years to disrupt everything, with the smartphone, it has only taken five. Mobile and digital disruption has permanently changed the status quo in marketing. Tried and tested traditional advertising techniques are quickly becoming underwhelming as they don’t work like they used to. As mobile becomes the status […]
How safe is your Online Data?
Information is becoming an increasingly valuable commodity for business, but it is also attracting cybercriminals, such as hackers. In the beginning, cyber security was focused primarily on protecting computer systems from risks, such as viruses and worms, which damaged files and slowed processing power sometimes by overriding the computer’s memory or startup function. Today, the […]
Installing iTunes Music Store on Windows: A Strategic Marketing Shift by Apple
A decade ago, Apple did something extraordinary. It launched what Steve Jobs called “the best Windows program ever written” – iTunes for Windows. Since the 1970s, Apple had resisted every attempt to make products that are compatible with its rival’s computers. “I’m here to report to you today that this has happened,” Jobs said, pointing to […]