While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find...
Sending emails to the people who have actually have opted to hear from you, is a good inbound marketing tactic. But what about those emails that get lost in the inbox litter or even worse in the spam folder. On top that, if somehow the...
What a year it was- 2013. There were highs and lows, achievements and areas to improve on. We revisit some of the stories from 2013 to set the stage for 2014.1. Simon Page End of Year Dinner: more than the merriment which it provides, this...
The advent of the web took 15 years to disrupt everything, with the smartphone, it has only taken five.Mobile and digital disruption has permanently changed the status quo in marketing. Tried and tested traditional advertising techniques are quickly becoming underwhelming as they don’t work like...
Information is becoming an increasingly valuable commodity for business, but it is also attracting cybercriminals, such as hackers.In the beginning, cyber security was focused primarily on protecting computer systems from risks, such as viruses and worms, which damaged files and slowed processing power sometimes by...
A decade ago, Apple did something extraordinary. It launched what Steve Jobs called "the best Windows program ever written" – iTunes for Windows.Since the 1970s, Apple had resisted every attempt to make products that are compatible with its rival's computers."I'm here to report to you today...