Destination Marketing – A clear route to Economic Development

As the global economy shifts from goods to services, and the mobility of people, capital and ideas grows, Africa is perfectly positioned to take advantage of the global growth in leisure travel. Blessed with many cultures, the most diverse natural terrain and some of the best 5-star hotels in the world its offering is one […]

Delivering Great Customer Service and Engagement across Multiple Channels

The world of business and marketing is in a flux, which has not been made easy by the fact that we live in a world that is increasingly technology driven. Customers now have options on how to communicate with companies, brands and organizations. In addition to the traditional call center, they now can employ the […]

Four Business and Marketing things we learnt Last Week

1. Simon Page Business School not only operationalized its training and short courses programme, but successfully held two in quick succession. The first one dwelt on Developing Practical Marketing Plans and was intelligent, interactive and interesting. Certain people from different industries they were able to cross reference their experiences and channel that into developing new ideas. […]

Nokia bites the dust as Microsoft acquires Phone Giant

For years Nokia was the undisputed leader in the mobile phone category as it singlehandedly defined the cutting edge in mobile technology. An Era has ended as Microsoft purchased Nokia for $7.17 billion. Nokia is selling essentially its entire phone business. For Nokia, it’s a sad end for a company whose name used to be […]

How Digital is joining CMOs and CIOs at the hips

The digital revolution is increasingly leading to cooperation and collaborations at   the C-Level. More and more, Chief Marketing Officers are now spending their working days looking at big data analytics. But it shouldn’t be taken for granted that the marketer’s job is to know the customer – and knowing the customer in today’s digital era […]