CIM Marketing Leadership Program |

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Overview

Learn how to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. Manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation. Assess the components of a sustainable and clearly defined consultancy proposition or understand the customer dynamics relevant to the industry sector.

What’s Involved

Benefits

How will this course benefit you, your organisation and your professional network?

Reflect upon and improve your own performance
Quantify the value of your own knowledge and experience
Test your ability to develop a growth strategy and to convince colleagues to support it
Identify the metrics that you really need to deliver your strategy
Question the value of the legacy systems operating in your business
Step back from the day-to-day and think strategically about the business
Pick up inspiration and share ideas with your peers, from a variety of sectors
Use as a springboard if you’re planning a start-up venture
Ensure you are up to date on the very best practices
Show off to your network and add post nominals to your name

Entry criteria

A Level 6 qualification in any discipline, plus 7+ years of senior marketing experience,
OR; Level 6 qualification in Marketing, plus 5+ years senior marketing experience,
PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn’t English).

How It Works

The Level 7 Marketing Leadership Program qualification is awarded with successful completion of three modules:

Contemporary Challenges (Mandatory)
Leading Change (Mandatory)
Consultancy (Elective)
Managing Business Growth (Elective)
Each module is an individual Level 7 Award

Modules are assessed through organisation-based assignments designed to allow the candidate to address a specific real-life business issue.

Suitable For

Experienced marketers working at a strategic marketing or management level and aspiring to make the step up into the boardroom
Senior marketers wanting to develop their strategic skills to make their industry profile
Owners of small and medium size companies keen to grow their business
Consultants looking for professional recognition and status whether working in a large organisation or as independent business owners

What will you learn?

Contemporary Challenges (Mandatory)

How to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

Leading Change (Mandatory)

How you can manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation.

Consultancy (Elective)

How to assess the components of a sustainable and clearly defined consultancy proposition. As well as responding to business issues by facilitating changes within a client’s organisation.

Managing Business Growth (Elective)

An understanding of the customer dynamics relevant to the industry sector and be able to evaluate how organisational characteristics influence the market positioning of an organisation’s products or services.

Duration

Typically 18 months. Contact us for more details.

Overview

What’s Involved

What will you learn?

Duration

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