CIM Level 6

The CIM Level 6 Diploma in Professional & Digital Marketing will develop your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level. This qualification combines marketing and management providing the strategic skills required to manage the marketing function.

 

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing.
  • Any relevant Level 4 qualification
  • An equivalent Level 4 Apprenticeship such as Marketing Executive. CIM will consider other equivalent Marketing apprenticeships.
  • An equivalent Level 6 Apprenticeship such as Marketing Manager. CIM will consider other equivalent Marketing apprenticeships.
  • Bachelor’s or Master’s degree, with at least one-third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
  • Professional practice (suggested two years of marketing in an operational role) and diagnostic assessment onto Level 6.
  • Evidence of achieving one of the following English Language qualifications within the last two years if English is not your first language: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Programme duration: 12 months

What will you learn?

Mandatory

Strategic Marketing

Strategy & Planning

This module will equip you with advanced knowledge and skills in planning marketing at a strategic level, as well as developing the overall marketing plan, you will be able to adapt the use of planning frameworks and associated models to create the range of plans that integrate to deliver an organisation’s strategy.

Assessment: Monitored onscreen Marketing plan submission and onscreen assessment utilising multiple choice questions.

Elective

Strategic Marketing

Societal Impact

This module will provide you a clear understanding of the changing operating landscape and societal and environmental challenges. You will be able to build a business case for change and develop a sustainable or social marketing strategy using insights and data as well as explore key concepts of sustainability as a whole (delivering wellbeing for all). You will gain a better understanding of the level of change that an organisation needs to achieve and how marketing needs to align to facilitate and support that change over the long term.

Assessment: Monitored onscreen assessment utilising multiple choice questions.

Strategic Marketing

Commercial Intelligence

This module will allow you emerge equipped with a deeper comprehension of the commercial environment in which marketing exists, building confidence of working with key metrics, financial, resource and marketing data to unlock insights, build strategic budgets, optimise marketing performance and deliver return on marketing investment (ROMI). You will understand how to interpret and apply the data to support strategic decisions around resource allocation to deliver commercial effectiveness and efficiency is critical in today’s competitive organisational landscape.

Assessment: Monitored onscreen assessment utilising multiple choice questions.

Strategic Marketing

Customer Journey Optimisation

This module provides a strategic framework to understand how to evaluate the stages in the customer journey and identify a data-led approach to achieve seamless customised journeys delivering customer satisfaction, loyalty and advocacy. This module will equip you with a deeper comprehension of the customer journey and the methodologies necessary to optimise meaningful connections with their audiences.

Assessment: Monitored onscreen assessment utilising multiple choice questions.

Strategic Marketing

Brand Proposition

This module explores proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders, and society. With transparency and authenticity becoming increasingly important in a digital world, this module also looks at the importance of brand innovation and reputation management.

Assessment: Monitored onscreen assessment utilising multiple choice questions.

Strategic Marketing

Content Strategy

This module provides a strategic approach to content marketing management that aligns to wider marketing goals. You will gain skills to enable the creation of an effective content strategy and manage its implementation, including the approval of appropriate copy for a variety of audience.

Assessment: Monitored onscreen assessment utilising multiple choice questions.

There are four sessions per year taking place in January, April, July and September.