The Role of Marketing in a Competitive Business Environment
Marketing plays a crucial role in a competitive business environment by helping organizations differentiate themselves from their competitors, reach and engage their target audience, and ultimately drive sales and revenue. The impact of marketing in any organization cannot be looked down upon as it is a great weapon to boost growth in all sectors of […]
Considering a Marketing Qualification?
Developing marketing skills and knowledge is rewarding, inspiring, and an ultimate career-building experience. Marketing is about listening to your audiences and reflecting on their values in your campaigns. In 2022, we have seen marketing to be about using platforms to drive change and that people are more likely to use a product if they agree […]
Creating A Conducive Study Environment
Studying for a CIM qualification or any qualification at all requires setting time aside to gain knowledge of the subject matter by reading study materials. You can do this through your smartphone, tablet, or your textbook. Wherever you are learning from, finding the perfect atmosphere to ensure that learning takes place and valuable time isn’t […]
