The Fundamentals of Writing A Marketing Plan
From time immemorial, for an entrepreneur or a large corporation to say they’re in business, they need to be properly guided by a Marketing plan. What is a business without a marketing plan anyway? Either you’re a rookie in this adventure or a seasoned professional, it is essential for you as a marketer to have […]
The Value of Customer Retention in Marketing
Customer retention is not only a cost effective and profitable strategy, but in today’s business world it’s necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Taking these statistics into consideration I wonder why most marketing and sales campaigns are designed for the new customer. Perhaps […]
