4 Content Marketing Trends To Pay Attention To
At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage. Here are 4 trends marketers need to pay attention to: […]
Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
Digital marketing and traditional marketing wed
For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that had deep pockets. You see while marketing is a […]
4 Reasons You Should Take A Digital Marketing Course
Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry. It is also something you want to invest in as […]
Practical Insights on Digital Marketing
Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his career he has interacted with data from large corporations and […]
How To Become a Digital Marketing Expert
Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how hard it is for a digital marketing expert to […]
