5 Things You Should Know About Digital Marketing
Digital marketing first started out as a trend; something experimental. Most people did not pay much attention to it. It was thought that like many other marketing trends before it would fade away. It did not; and this has led to many brands trying to play catch up in the digital space. When it comes […]
How to become an SEO specialist
In a nutshell an SEO specialist is a person whose main job description is to analyze, review and make changes to websites to ensure they are optimized for search engines. On paper this sounds like hard work; it is. But thanks to technology and digital courses it is possible to learn the ropes and become […]
4 Content Marketing Trends To Pay Attention To
At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage. Here are 4 trends marketers need to pay attention to: […]
Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
Digital marketing and traditional marketing wed
For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that had deep pockets. You see while marketing is a […]
4 Reasons You Should Take A Digital Marketing Course
Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry. It is also something you want to invest in as […]
