Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
Digital marketing and traditional marketing wed
For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that had deep pockets. You see while marketing is a […]
Digital Marketing vs. Traditional Marketing
Digital marketing has revolutionized how companies advertise their goods and services. Given the rapid development of technology, digital marketing is now essential for any organization to succeed. This piece will discuss how the use of digital marketing has transformed conventional marketing techniques into cutting-edge ones. Digital Marketing vs. Traditional Marketing: Before digital marketing took […]
3 Pillars of a Successful Customer-Centric Strategy
Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do. The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or purchase products and services. Consumers are now more empowered […]
Reaching a Wider Audience with Your YouTube Video Through Click-Through Optimization
According to several research and the numbers available, without a doubt, YouTube is currently the number one place to watch videos online. A glance at the numbers confirms this: YouTube is the second biggest search engine, after Google 74% of Americans tune in every month YouTube has over 2 Billion users around the world People […]
Digital Marketing Trends for 2020
Last week, the Digital Marketing Institute (DMI), Ireland published an article on 10 Digital Marketing Trends we should expect to see in 2020. Although the article is an adaptation of a similar one published in 2018, DMI’s focus has always been global so the adaptation took on a global perspective. To bring it home, we […]
