Practical Insights on Digital Marketing
Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his career he has interacted with data from large corporations and […]
How To Become a Digital Marketing Expert
Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how hard it is for a digital marketing expert to […]
Digital Marketing vs. Traditional Marketing
Digital marketing has revolutionized how companies advertise their goods and services. Given the rapid development of technology, digital marketing is now essential for any organization to succeed. This piece will discuss how the use of digital marketing has transformed conventional marketing techniques into cutting-edge ones. Digital Marketing vs. Traditional Marketing: Before digital marketing took […]
3 Pillars of a Successful Customer-Centric Strategy
Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do. The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or purchase products and services. Consumers are now more empowered […]
Reaching a Wider Audience with Your YouTube Video Through Click-Through Optimization
According to several research and the numbers available, without a doubt, YouTube is currently the number one place to watch videos online. A glance at the numbers confirms this: YouTube is the second biggest search engine, after Google 74% of Americans tune in every month YouTube has over 2 Billion users around the world People […]
Digital Marketing Trends for 2020
Last week, the Digital Marketing Institute (DMI), Ireland published an article on 10 Digital Marketing Trends we should expect to see in 2020. Although the article is an adaptation of a similar one published in 2018, DMI’s focus has always been global so the adaptation took on a global perspective. To bring it home, we […]