Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
The Role of Marketing in a Competitive Business Environment
Marketing plays a crucial role in a competitive business environment by helping organizations differentiate themselves from their competitors, reach and engage their target audience, and ultimately drive sales and revenue. The impact of marketing in any organization cannot be looked down upon as it is a great weapon to boost growth in all sectors of […]
Considering a Marketing Qualification?
Developing marketing skills and knowledge is rewarding, inspiring, and an ultimate career-building experience. Marketing is about listening to your audiences and reflecting on their values in your campaigns. In 2022, we have seen marketing to be about using platforms to drive change and that people are more likely to use a product if they agree […]
3 Pillars of a Successful Customer-Centric Strategy
Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do. The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or purchase products and services. Consumers are now more empowered […]
Reaching a Wider Audience with Your YouTube Video Through Click-Through Optimization
According to several research and the numbers available, without a doubt, YouTube is currently the number one place to watch videos online. A glance at the numbers confirms this: YouTube is the second biggest search engine, after Google 74% of Americans tune in every month YouTube has over 2 Billion users around the world People […]
CIM Commends Simon Page For Excellent Result
Once again, the Awarding Body at The Chartered Institute of Marketing (CIM) has commended Simon Page College of Marketing – Nigeria for the excellent performance of its students during the April 2021 assessment session. The CIM award commendations to accredited study centres that perform above average by achieving 90% pass rate per module for L3-L6 […]
