Overview

Building an agile Route to Market (RTM) is essential to navigate challenges such as input cost inflation, supply chain disruptions, and rising costs to serve, while ensuring sustained revenue growth.

Our “Designing Agile Routes to Market” course provides a strategic approach to balancing cost and control, ensuring flexibility and adaptability in implementation. This session features insights from leading CPG companies and best practices from both local and international markets.

Key focus areas include:

Who Should Attend?

Sales Managers, Business Development Managers, RTM Managers, Sales Strategy Managers, Senior Sales Executives, and business leaders exploring new markets.

Overview

In today’s hyper-connected world, Public Relations is more than just press releases and media coverage. it’s about strategic communication, brand reputation, and stakeholder trust. This training will demystify PR by breaking it down into actionable building blocks. You’ll learn how to craft compelling PR campaigns, engage stakeholders effectively, and measure communication outcomes.

What You Will Learn

By the end of this course, you will be able to:

  • Understand the core functions and scope of Public Relations
  • Identify the key roles PR plays in business and society
  • Set SMART communication goals and build strategic PR plans
  • Leverage essential PR tools like media releases, events, and social media
  • Evaluate PR campaign effectiveness using standard industry metrics

Who Should Attend?

This course is ideal for:

  • Beginner PR practitioners
  • Small business owners and entrepreneurs
  • Marketing and communication professionals
  • Anyone seeking to understand or enter the field of public relations

Why You Should Register?

  • Build a Solid Foundation: Understand what PR truly is and how to apply it strategically.
  • Craft Better Campaigns: Learn how to plan PR efforts that align with business goals and resonate with your audience.
  • Make Your Work Measurable: Discover practical ways to evaluate PR success and communicate value to stakeholders.

REVIEWS